Bio-Groom's Super White Coat Brightening Dog Shampoo makes coats sparkle without bleaching when shampooed with this extraordinary formula that has been developed for white and other light colored coats. Fortified with Protein, it cleans thoroughly while adding life and body to the coat. Super White controls matting, tangling and fly-away hair. It's rich lather rinsed out easily, leaving the hair smooth, manageable, shiny, and with a fresh clean smell. It is rich and foamy with neutral pH.