Richard's Organics Moisturizing Shampoo has carefully selected natural ingredients: Colloidal Oatmeal: Soothes and protects dry, or itchy, inflamed skin. Leaves a protective film on the skin that retards water loss and helps to repair and maintain the epidermal barrier. Saponins in oatmeal help to solubilize dirt, oil and sebaceous secretions. Provides skin relief and protection for insect bites and rashes caused by poison ivy and similar plants. Sweet Almond Oil: Excellent emollient properties to moisturize and soothe dry skin and to relieve itching and inflammation due to dryness. Echinacea: Promotes healing of chronic or slow-healing wounds.